Bud Light has lost a whopping $20 billion since teaming up with the transgender influencer Dylan Mulvaney for an ad campaign back in April. Now, things have gotten even worse for Bud Light, as Mulvaney has publicly turned on them.
This isn’t a parody. Dylan Mulvaney is now the face of Bud Light. pic.twitter.com/cpygA74cG5
— Ian Miles Cheong (@stillgray) April 2, 2023
Mulvaney Turns On Bud Light
Daily Mail reported that Mulvaney, 26, took to Instagram to post a video in which she slammed Bud Light for not standing by her over the past few months.
“I was waiting for the brand to reach out to me, but they never did. I’ve been scared to leave my house,” Mulvaney said. “For a company to hire a trans person and then not publicly stand by them is worse than not hiring a trans person at all.”
“Because it gives customers permission to be as transphobic and as hateful as they want. There’s should be nothing controversial or divisive about working with us,” the transgender influencer continued. “I have been ridiculed in public I’ve been followed and I have felt a loneliness that I wouldn’t wish on anyone.”
Budweiser have released a Dylan Mulvaney Beer congratulating the biological man on 365 days of being a girl “cheers to 365 days” 🍺 🍻
FYI it’s not an April Fools Joke. They actually are paying Dylan to be the new face of BudLight 😒#dylanmulvaney #transgender pic.twitter.com/WSpu0x2MsC
— Oli London (@OliLondonTV) April 1, 2023
In this same video, Mulvaney admitted to losing the can that Bud Light sent her with her face on it to commemorate her “365 days of womanhood.”
“I realized that I needed to protect this can so I hid it somewhere and I can’t find it because I hid it so well,” she claimed. “But when I do find it, I feel like it needs to go in a museum, preferably behind bullet-proof glass. One thing I will not tolerate people saying about me is that I don’t like beer because I love beer and I always have.”
Check out Mulvaney’s full video below.
Dylan Mulvaney breaks Bud Light silence: "for months now, I've been scared to leave my house. I have been ridiculed in public. I've been followed. And I have felt a loneliness I wouldn't wish on anyone." pic.twitter.com/DaHpoxRfFD
— Ari Drennen (@AriDrennen) June 29, 2023
Related: Anheuser-Busch CEO Doesn’t Rule Out Bud Light Teaming Up With Dylan Mulvaney Again
Bud Light Responds
Bud Light has since fired back through its parent company Anheuser-Busch with a brief statement, though the brand was careful not to mention Mulvaney by name.
“As we’ve said, we remain committed to the programs and partnerships we have forged over decades with organizations across a number of communities, including those in the LGBTQ+ community,” the statement read, according to Fox Business.
[totalpoll id=”271059″]
“The privacy and safety of our employees and our partners is always our top priority,” the statement continued. “As we move forward, we will focus on what we do best – brewing great beer for everyone and earning our place in moments that matter to our consumers.”
Budweiser CEO refuses to answer the Dylan Mulvaney question. Sounds like Bud Light has learned nothing from the Boycott.pic.twitter.com/AhjdcKLDXQ
— Citizen Free Press (@CitizenFreePres) June 28, 2023
Related: Bud Light Launches Most Desperate Effort Yet To Win You Back
Bud Light’s Betrayal
The New York Post reported that in the week that ended on June 17, Bud Light sales dropped by a whopping 28.5% from where they were at this time last year. In the wake of the Mulvaney ad campaign, conservatives launched a highly effective boycott of Bud Light that continues to this day.
“Bud Light’s missteps felt like a betrayal to both its liberal and conservative customers, and that trust is going to take months, if not years, to rebuild,” Daniel Korschun, an associate professor of marketing at Drexel University’s LeBow College of Business, recently told The New York Times.
BREAKING: Bud Light has been dethroned as the most sold beer in the United States to Modelo Especial as the Dylan Mulvaney stunt continues to haunt the company.
Modelo is owned by Constellation Brands in the United States.
According to Bump Williams Consulting, Modelo Especial… pic.twitter.com/Q2SQFhX7u1
— Collin Rugg (@CollinRugg) June 14, 2023
Mulvaney’s latest video just goes to show that Bud Light has backed itself into a corner in which both sides want nothing to do with them. Bud Light has learned the hard way that “go woke, go broke” is very real indeed, and this may just be the end for them.
Now is the time to support and share the sources you trust.
The Political Insider ranks #3 on Feedspot’s “100 Best Political Blogs and Websites.”
Wel after close to or above 100 billion lost for going woke, I think they are wishing up. As for Dylan, stick to tic too, they won’t be needing you again!
Just to put the record straight, nobody “Hates” you. We detest you and have nothing but contempt for you, but that is not hate.
I would not cross the street to pee on you if you were on fire, but equally I would not pour gasoline on you.
You are not important except as a symbol of the corruption that has infested the west. You are a silly little person (not a man and not a woman but a nothing) making silly little videos which leads to people having contempt for your foolishness. A child who has not and cannot grow into a real human adult.
As a symbol your support of Bud, has given the 98.5% of rational and normal people something to rally against.
You, the LBGwhatevertheheckitistoday and the woke movement were not content with being allowed to have your your eccentricities tolerated, no you had to get in our faces and insist that we support and promote you.
Tough sh*t sunshine, you took the money now you can take the consequences.
By the way not leaving your house makes the rest of us happy that we do not have to encounter you.
Pretty much what I got out of this story was boohoo boohoo, poor pitiful me I’m a dude in the dress screw the rest what about what about me , sniff sniff cry cry, shut the f##k up?
Mulvaney destroyed a highly successful company and now claims to be afraid to leave home. A non sacrifice for what Mulvaney did to Bud light.
cancel him, end of story
Waaa Waaa Waaa
Quit calling this man her’she. This is BS. Yes, he can dress as he likes, act as he does, but that does not change the fact he is a he, not a she/her. So, stop the crap!
Why are they always “precious”? Why does the World have to revolve around them and their “preciousness”? Who in their right mind would threaten this ridiculous snowflake? No, it all smoke and mirrors, just like everything Woke. Some stalwart resistance, and it all comes tumbling down into an inescapable orgy of Woe is Me!
You can’t make up the insanity of the Left. It just is.
That is one crazy shemale. What ever possessed AB to hitch its wagon to that freakshow?
No apology Anheiser Busch. By the way, I forsee your time is over like Miller lite. That had some of the best sport ads in history. I still watch the Bob Eucher Mr base ball ones on YouTube. Dylan wasn’t in any of them! Also firing the 2 culprits didn’t work!
This jackwagon is unique in the respect that he is a failure as a man and a woman. He’s lousy at both.