Bud Light Launches Most Desperate Effort Yet To Win You Back
Bud Light has launched what can only be described as its most desperate campaign yet to win back consumers after losing billions in the wake of teaming up with the transgender influencer Dylan Mulvaney for an ad campaign earlier this year.
Anheuser-Busch launched a new Bud Light campaign giving away $10K weekly to help sales. That’s nothing. Once I saw 'em give away billions of dollars in a few days! pic.twitter.com/rXRexeQkdD
— Lori Young (@Lori_Young55) June 26, 2023
Bud Light Gets Desperate
The New York Post reported that in the week that ended on June 17, Bud Light sales dropped by a whopping 28.5% from where they were at this time last year. Bud Light responded to this by announcing its “biggest summer campaign ever,” which involves giving away $10,000 a week, according to Newsweek.
Bud Light’s parent company Anheuser-Busch revealed this in a press release touting the “Easy To Summer” campaign, which builds upon the “Easy to Drink, Easy to Enjoy” mantra that the company pushed earlier this year.
“In a few weeks, Bud Light will offer 21+ fans the chance to attend the Bud Light Backyard Tour – a national tour visiting multiple states throughout the summer,” the statement read. “Delivering some of the best artists to jam with in the backyard including Tyler Braden, Seaforth and others, the Bud Light Backyard Tour will bring together fan favorite artists and good vibes all summer long.”
“From scoring tickets, to navigating packed venues to finding the perfect view, Bud Light knows it can sometimes be hard to enjoy your favorite musicians live,” it added. “The Bud Light Backyard Tour makes loving live music easy and allows fans across the country to step into the Bud Light Backyard for intimate sets and easy hangs with their favorite artists.”
Sam's Club's shelves are filled with cases of Anheuser-Busch beer in Port Huron, Michigan.
Coors Light pallet is EMPTY.
Miller Lite pallet only has 3 remaining cases. #BudLight pallet is stacked to the top.
— 100% FED UP! (@100PercFEDUP) May 1, 2023
‘Bud Light Is Ready For An Epic Summer’
“Bud Light established our ‘Easy to Drink, Easy to Enjoy’ platform at the Super Bowl and we are continuing to build on that message as we unveil our new ‘Easy to Summer’ commercial to officially kick off summer,” said Todd Allen, Vice President of Marketing for Bud Light.
“We can’t wait to get out on the road and give fans the experience to enjoy their favorite artists through the first-ever Bud Light Backyard Tour,” he continued. “Bud Light is ready for an epic summer, and we are looking forward to delivering easy enjoyment to our 21+ fans for all the best summer moments in the backyard.”
Anheuser-Busch proceeded to lay out the perks of this campaign, which include:
– Offering lucky fans the chance to win tickets to the local shows on the Backyard Tour and experience your favorite artists.
– Giving away $10K weekly to make summer easy to enjoy and stock up for all the backyard parties.
– Covering the beer tab where consumers scan for a chance to win $100 toward their tab.
– Offering rebates over July 4th weekend to help keep summer easy.
Oh, how fun!
Wow! This Bud Light commercial is so hip and manly! Why, I might go out and buy a case!!
— Brian in WI (@CheeseheadBrian) June 23, 2023
Bud Light’s Woke ‘Betrayal’
Unfortunately for Bud Light, however, it does not seem like they’ll even be able to buy their customers back, as the American people have sent the clear message that they will not tolerate the brand going woke. The Mulvaney ad campaign was the last straw, and drinkers have responded by moving on to other beers that don’t insult their audiences.
“Bud Light’s missteps felt like a betrayal to both its liberal and conservative customers, and that trust is going to take months, if not years, to rebuild,” Daniel Korschun, an associate professor of marketing at Drexel University’s LeBow College of Business, recently told The New York Times.
The country music star John Rich has stopped serving Bud Light at his Nashville bar because of lack of interest in it.
“The customers aren’t going to order it,” Rich told Fox News. “I’m not going to stock it. We’ve only got limited area. I’ve got a limited bar. It’s like… I’ve got to put beer and whiskey and vodkas up here that people want to purchase and they want to support… And brother, I can tell you right now, it’s a vicious attitude toward Bud Light.”
John Rich Says Customers At His Bar Have Stopped Ordering Bud Light
“I own a bar in downtown Nashville called Redneck Riviera. Our number-one selling beer up until a few days ago was what? Bud Light. We got cases and cases and cases of it sitting back there. But in the past… pic.twitter.com/mBdk15OVsi
— Chief Nerd (@TheChiefNerd) April 12, 2023
In the end, Bud Light has learned the hard way that when you go woke, you also go broke. They can try and buy us back all they want to, but it might just be too little, too late.
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