Sales of Bud Light have continued their freefall following their controversial Dylan Mulvaney advertising campaign, which launched last month.
Mulvaney, a transgender TikTok sensation, took part in a Bud Light promotion in a pair of videos just weeks ago. The videos received significant pushback from the public.
Now that pushback is translating into a significant decrease in sales.
According to figures reported by Bump Williams Consulting, a firm that specializes in the alcoholic beverage industry, sales of Bud Light plummeted 26% in the week ending on April 22nd.
The trend is actually getting worse as time goes by.
Two weeks prior to that sales had dropped 11%. The following week they were down 21%. Now, 26%. Where is the bottom on this thing?
That it happened in spite of many prominent voices on the right saying not to boycott is also impressive. https://t.co/nDmEA4rFNm
— Bonchie (@bonchieredstate) May 2, 2023
RELATED: Bud Light Partners With TikTok Trans Activist for New Ad Campaign
Bud Light Sales Take a Hit
The consulting firm’s founder, Bump Williams, is quick to note that Bud Light, despite the latest sales numbers, is still the bestselling beer in America “by far.”
But he says if the trend isn’t reversed soon – if sales continue to tuck and run as it were – their status at the top is at risk.
If the decline doesn’t stop soon, he said, “Bud Light is in serious trouble this year.”
Williams added, “And I think it runs the risk of losing that No. 1 position at the end of calendar year 2023 to Modelo Especial.”
Sheer brutality. Conservatives finally pull off a massively successful boycott. I’ve never seen it happen and didn’t think it would work. Shout out to Matt Walsh and others who made it happen. https://t.co/0UMNRh8HMD
— Cernovich (@Cernovich) May 2, 2023
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Though the numbers have shifted in recent years, more men drink beer in general than women and of those, men far outpace women in choosing Bud Light as their beverage of choice.
Younger single men used to drink to loosen up, socialize, and meet women. Turns out they’re not big fans of their beer celebrating men turning into women.
Odd how that works. Could they have misread their consumer base any worse?
The figures include sales at grocery stores, convenience stores, and liquor stores.
Retail consumer purchases are the cornerstone of the Beer business model. This is where customer loyalty is EVERYTHING. Bud Light betrayed its customers.
Now beer aisles look like this: pic.twitter.com/IU99yY71jt
— Benny Johnson (@bennyjohnson) May 2, 2023
RELATED: DeSantis Sets the Bar for GOP on Trans Ideology: ‘I Won’t Be Complicit in a Lie’
Too Little, Too Late?
Previously published polls had shown that Bud Light was heading for a rude awakening following the Dylan Mulvaney controversy.
Rasmussen Reports conducted a poll indicating 54% of Americans support a boycott of Anheuser-Busch following the advertising debacle, while 40% said the partnership made them less likely to purchase Bud Light.
The numbers, at least for now, seem to be bearing this out. People aren’t just threatening to stop buying Bud Light. They’re actually not buying Bud Light.
And it’s created a cascading effect. Williams states that the plunge in Bud Light’s sales is hitting beer distributors especially hard, “costing them millions of dollars every day.”
Bud Light sales have collapsed by 26% according to new weekly data released today. This kind of collapse has never occurred to a beer company in history. https://t.co/OnF4J2EjcI
— Clay Travis (@ClayTravis) May 1, 2023
Anheuser-Busch CEO Brendan Whitworth issued a statement as backlash was growing over the ad campaign, saying the company never intended to divide Americans by partnering with Mulvaney.
Is it too little, too late for Bud Light?
Florida Governor Ron DeSantis unloaded on transgender activists following the controversy, saying that he refuses to play along.
EXCLUSIVE: Gov. DeSantis on Dylan Mulvaney —
“It’s a total fraud.”
“Are we going to be a society based on truth or based on deceit? If you take a man and they dress up as a woman you’re asking me to be complicit in a lie. I refuse to do that.
The truth will set you free.” pic.twitter.com/KoYQWk0gC8
— Benny Johnson (@bennyjohnson) April 18, 2023
“If you take a man and they dress up as a woman, and you tell me I have to accept that they’re a woman, then you’re asking me to be complicit in a lie, and I just refuse to do that,” DeSantis said.
Likewise, if you take a beer, use a celebrity dressed up like a woman to sell it, and ask people to pretend it’s a good beer in the first place… Well, that’s a lie too.
Now is the time to support and share the sources you trust.
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TO HELL WITH ANHEUSER BUSCH PRODUCTS
The transgender WAR on 165 million American women in sports and in all women’s facilities irritates all 330 million Americans. Stop transgender nonsense.
NO MORE AB products for THIS guy. And bring back the Clydesdales while you are at it!
“Two weeks prior to that sales had dropped 11%. The following week they were down 21%. Now, 26%. Where is the bottom on this thing?”
Mulvaney’s head is as wide as his shoulders. What does this man know about “girlhood”? Let the trans boys buy Bud.