Bud Light Partners With TikTok Trans Activist for New Ad Campaign
Dylan Mulvaney, a Trans TikTok sensation, was introduced as the newest Bud Light spokesperson in a pair of videos that received negative feedback on social media.
The beer brand gave packs of Bud Light depicting the influencer’s visage as a way to commemorate Mulvaney’s recent achievement of “365 Days of Girlhood,” the trans activist disclosed on Saturday.
Mulvaney posted a message on Instagram wishing everyone a “happy march madness” and noting that it was related to sports rather than just being a crazy month. “In celebration of this sports thing @budlight is giving you the chance to win $15,000! Share a video with #EasyCarryContest for a chance to win!! Good luck! #budlightpartner,” Mulvaney wrote.
As part of the campaign, Mulvaney appeared in another video drinking Bud Lite in the bathtub.
Campaign Gets Roasted
Twitter users criticized the announcement, labeling the ad campaign as yet another attempt to spread gender misinformation.
Who the heck at @budlight thought it was a good idea to make an adult man who dresses like tiny girls their new spokesperson?, wrote conservative commentator John Cardillo. “Brands have to stop listening to their woke creative teams and get in touch with their consumer demographics,” he continued.
Who the hell at @budlight thought it was a good idea to make a grown man who dresses like little girls their new spokesperson?
Brands have to stop listening to their woke creative teams and get in touch with their consumer demographics.
— John Cardillo (@johncardillo) April 2, 2023
Mulvaney’s list of endorsements, which already includes Ulta Beauty, Crest, Instacart, and Kate Spade, continues to grow with the addition of the collaboration. The popular social media personality also presented a wildly popular cabaret concert, with all proceeds going to The Trevor Project. (RELATED: Dylan Mulvaney Complains About Lack Of Dates After Expensive Surgery: “Why Is No One In The DMs?”)
Several people on the internet were outraged by Bud Light’s alleged partnership with Mulvaney, with some claiming that the company was ignorant of the political leanings of its clientele.
Dylan Mulvaney is now getting paid $10000+ to be the face of brands including:
— Oli London (@OliLondonTV) April 2, 2023
Popular Twitter account Leftism wrote, “I guess Bud Light doesn’t know their customer base.”
Mulvaney was criticized by cultural analyst Meghan Maureen for putting on an act that didn’t reflect how women behave in reality. Girls don’t behave in this manner. It’s horrible that he’s playing the inflated part of a little girl, Maureen stated.
Mulvaney claimed in a social media post that although the Bud Light partnership was unexpected, it is now cherished.
Mulvaney stated, “This wasn’t on my bingo board, but it is now my most valued item.”
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