The slide continues.
Megyn Kelly, who left Fox News for NBC after a tumultuous media relationship with President Trump and his supporters, has hit a new low point.
After getting bumped to a later slot due to a NASCAR race on Sunday, Kelly failed to hold viewer interest and lost over half of the 5.92 million race enthusiasts.
NBC, during Kelly’s program, held only 2.7 million viewers, far below her previous low of 3.1 million viewers last week.
The downward trend is readily apparent.
Via Showbiz 411:
There’s talk now that when Megyn Kelly’s daily morning show at 9am begins this fall, her Sunday night show on NBC will end.
It should, considering no one is watch it. This past Sunday, Kelly got pushed to 9pm because of NASCAR. That sporting event scored 5.92 million viewers from 7 to 9pm.
When Kelly appeared at 9, the audience left– for “Game of Thrones” on HBO, for almost anything. Kelly fell below 3 million viewers for the first time, leaving NBC to entertain 2.71 million people. More than half the audience turned the channel rather than watch Kelly. Brutal, but true. She has not been a hit at night.
Oof!
The golden girl of the media free agency market, whom NBC must have banked on as a ratings hit because she had her feud with Trump, is getting shellacked in the ratings game. But alas …
“Kelly’s ratings are no surprise. This is what happens when you bite the hand that feeds you.” https://t.co/SehHBQevNg
— Barracuda Brigade (@BarracudaMama) July 25, 2017
Even worse news –
Kelly took a short break during fourth of July week, and NBC went with a years-old “Dateline” rerun in her place. That may have been the best decision since her arrival, as Kelly has yet to approach the 3.73 million total viewers that rerun earned.
Her new program has repeatedly lost to repeats of “60 Minutes” and “America’s Funniest Home Videos” in both total viewers and the key 18-49 demographic.
That is pretty … Sad!
Was it worth the $17 million NBC paid to get Kelly? It doesn’t seem like it thus far.
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Will Megyn Kelly’s show survive these disastrous ratings? Tell us what you think below!
