In the run up to this year’s Major League Baseball All-Star Game, the MLB will be hit with a pitch from conservatives who are fed up with woke politics infiltrating American corporations.
A group called Consumers’ Research will launch a seven figure ad campaign aimed at MLB and Ticketmaster accusing them of engaging in “woke capitalism.”
The ad campaign was spurred on by MLB’s decision in April to move the All Star Game from Atlanta as a form of protest over Georgia’s new election law, which Democrats have said is an attempt to curb voting access to minority voters.
It was a move that President Joe Biden said he supported.
The ad campaign could have some far reaching impact on how American corporations do business, and sends a clear message to those corporations that conservatives are willing to go after their bottom line.
Consumers’ Research began targeting the CEO’s of some major corporations back in May in an attempt to push back on “woke capitalism.” The group spent over $1 million on ads that called out the CEO’S of Coca-Cola, American Airlines, and Nike.
MLB put itself in the group’s cross hairs when it announced it would move the 2021 All-Star Game from Atlanta to Denver in protest of the newly reformed election laws in Georgia. The move was criticized by many conservatives and Republicans.
Senate Minority Leader Mitch McConnell (R-KY) said at the time that American corporations were using “economic blackmail to spread disinformation.”
It was also highly criticized by small business owners in Atlanta, roughly $100 million in revenue was lost in a city that is 51% African-American and 30% of businesses are minority owned, to Denver, a city which is 76% white.
The idea of calling out corporate CEO’s is simple for executive director of Consumers’ Research William Hild:
“Increasingly we’re seeing companies taking their eye off the ball. Our focus is always on the consumer. And that’s what it should be for these companies as well, but increasingly we’re seeing them work to curry favor with woke politicians, rather than focusing on serving their consumers.”
The ad in which MLB is the target asks the question, “Commissioner Rob Manfred moved the All-Star Game from Atlanta, parroting dishonest, partisan talking points. Why is he making baseball political anyway? Because of his terrible record.”
Traditionally, most businesses and corporations shy away from doing or saying anything that might alienate a portion of their customer base. Basketball legend Michael Jordan once famously said, “Republicans buy sneakers too.”
But a survey done by Fortune Magazine is telling a different story. Of the CEO’s surveyed, 50% said, “CEOs have a responsibility to speak out on important social and political issues and should continue to do so.”
The results were an even split. The other 50% said, “CEOs have recently gotten too involved in commenting on social and political issues and need to pull back.”
The new ad campaign being put out by Consumers’ Research against MLB and Ticketmaster are scheduled to air on cable and local TV stations in which both companies are headquartered, and also in Atlanta.
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