Another advertiser is finished with the National Football League (NFL) after the ongoing kneeling controversy. Players have continued to protest the National Anthem and our police officers, even after the deadly mass shooting Sunday night in Las Vegas.

Now, Flemington Car and Truck Country – a massive car dealer in New Jersey – will pull all their ads for the remainder of the football season.

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Owner Steve Kalafer said in a statement the American flag protests are disrespectful, and he will not support them with his advertising dollars anymore: “The National Football League and its owners have shown their fans and marketing partners that they do not have a comprehensive policy to ensure that players stand and show respect for America and our flag during the playing of the national anthem. We have canceled all of our NFL advertising on the Optimum and Infinity (cable) networks.”

Kalafer is also part of the Somerset Patriots’ ownership group, which is an independent professional baseball team.

Kalafer added, “As the NFL parses the important nationwide issues of ‘social justice’ and ‘freedom of speech,’ it is clear that a firm direction by them is not forthcoming.”

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He also noted that his customers and employees overwhelmingly agreed that the kneeling and arm-locking was disrespectful. He said, “I’m talking to 99-percent of (my) contacts, and they agree that it’s disrespectful, it’s improper. We couldn’t support the lack of direction.”

Kalafer supports the players’ freedom of speech and believes the true blame is with the team owners, who have not taken a leadership role in responding to the players’ outrageous displays. The lack of intervention has made the situation worse.

He suggested that instead of protesting on television in front of police, veterans, and first-responders, “everyone should be involved in true social justice to make sure we’re looking at our communities and seeing how we can make them better, fairer and more equitable.”

This is a devastating financial loss for the NFL, which is already suffering from low ratings and a decision by DirecTV to refund subscription fees for the NFL Sunday Ticket package.

What do you think about this car dealership pulling their ads from all NFL games? Please leave us a comment (below) and tell us.