Editor’s Note: This piece was updated to include Springsteen’s recent arrest.
Singer Bruce Springsteen, who supported Joe Biden and bashed Donald Trump during the 2020 election, appeared in ad during Sunday night’s Super Bowl to promote unity and political healing.
The two minute commercial, titled “The Middle,” was for automaker Jeep.
**UPDATE: On February 10th, TMZ reported that Springsteen had been arrested for DWI back on November 14th, months before his new Super Bowl ad for Jeep aired.
The charges apparently include DWI, reckless driving, and consuming alcohol in a closed area.
The Super Bowl ad itself heavily featured Springsteen driving around a snowy landscape in a Jeep.**
Springsteen is well-known for positioning himself as a friend of the blue collar worker.
Watch the full ad below.
Springsteen: ‘It’s No Secret The Middle Has Been A Hard Place To Get To Lately’
Springsteen says in the ad, “It’s no secret the middle has been a hard place to get to lately.”
“Between red and blue, between servant and citizen, between our freedom and our fear,” Springsteen says. “Now fear has never been the best of who we are.”
“And as for freedom, it’s not the property of just the fortunate few,” the singer continues. “It belongs to us all.”
Then he said Americans need to get back to “the middle.”
Springsteen said, “Whoever you are, wherever you’re from, it’s what connects us, and we need that connection.”
“We need the middle,” he insisted.
The chief marketing officer of the company that owns Jeep spent 10 years gently pitching Springsteen’s manager on ideas for a commercial, to no avail. A few weeks ago, in a surprise, Springsteen said yes. This is like a business school case study: https://t.co/VofjcVt07z
— Joel Siegel (@joelmsiegel) February 7, 2021
Springsteen Said He Would Leave The U.S. If Trump Was Re-elected
Recall that during the presidential election, Springsteen said he would leave the U.S. if Trump won re-election.
Springsteen told an Australian paper, “If Trump is reelected — which he will not be; I’m predicting right now he’s gonna lose — if by some happenstance he should be, I’ll see you on the next plane,” meaning he would fly to Australia.
That wasn’t the only time Springsteen eschewed ‘the middle.’
In 2020, Springsteen claimed that President Trump was a “threat to democracy.”
“I believe that our current president is a threat to our democracy. He simply makes any kind of reform that much harder. I don’t know if our democracy could stand another four years of his custodianship. These are all existential threats to our democracy and our American way of life.”
Springsteen also performed at Joe Biden’s inaugural ceremonies last month, and had endorsed Biden for president prior.
In the ad, Springsteen continues: “We just have to remember the very soil we stand on is common ground. So we can get there. We can make it to the mountaintop, through the desert, and we will cross this divide.”
At the end of the commercial, you see the words “To the ReUnited States of America.”
Jeep's #SuperBowl commercial stars @springsteen, who has avoided ads for decades.@Jeep CMO Oliver Francois has been chasing the Boss for 10 years, but finally landed him for the spot that calls for unity in deeply divided America. #AdAgeSuperBowl https://t.co/vkg9jYsIvq
— Ad Age (@adage) February 7, 2021
‘All Are More Than Welcome To Come Meet Here, In The Middle’
At the center of the ad is the U.S. Center Chapel in Lebanon, Kansas, which is located at the geographic “middle” of the United States.
“It never closes,” Springsteen observes. “All are more than welcome to come meet here, in the middle.”
If Donald Trump were still president, do you think Bruce Springsteen would be featured in commercials urging Americans to meet in the middle?
I didn’t either.
Watch the full ad here:
4 plus years of abuse of our rights, our money, our time, and our country and now they want to make nice? I hope they all take the vaccine and our problem gets solved "naturally". I never did like Springsteens music nor did I understand why he was a star. This is going to get worse before it gets better!
you may be the "Boss" but don't let it go to your head….
Born to be drunk driving. How's that unity working for ya? Is it time to cancel you yet?
Do you really think Springsteen will face any consequences? Like Biden, Clinton, Obama etc. they can do as they please. Two sets of justice in this corrupt ridden joke of a justice system. The jokes on us.
Jeep will not be the vehicle I purchase, nor will I listen to BS's music.
Jeeps give me the Creeps! Used to like them. No Jeeps for me!
Bruce Springsteen has his own channel on Sirius-XM…WHY?
Not a single MAN who works the range "in the middle" wears an erring Bruce. How is someone who hate our REAL President, DJT, going to bring us together?
Commy Springsteen is no friend of the AMERICAN worker , by bowing and kneeling in front of CREEPY Joe and tickling his wevos . Springsteen basically , is cr@pping on the AMERICAN workers that have lost and will LOSE thier jobs because of CREEPY Joe and SNAKE Harris !!
Springsteen is nothing more than another obamabot. After all the good Trump did, and the damage biden is doing with his EO's, they still don't have any idea what is currently happening to this country.
Springsteen , by bowing to CREEPY Joe and the SOCIALIST , doesn't give a hoot about the AMERICAN workers that have LOST or will LOSE thier jobs because of CREEPY Joe and Harris .
Great comment AlBigDog! Spot on! I have to admit that I love football, just not the NFL. I didn't watch the Super Bowl, didn't see his commercial and though I'm in my late 60's I never did like nor do I care about Springsteen. I actually thought he overdosed somewhere along the way and was rotting in hell. But then again, I didn't give it much thought.
Great comment AlBigDog! Spot on! I have to admit that I love football, just not the NFL. I didn't watch the Super Bowl, didn't see his commercial and though I'm in my late 60's I never did like nor do I care about Springsteen. I actually thought he overdosed somewhere along the way and was rotting in hell. But then again, I didn't give it much thought.
Did you mean xtitsx…see how that works…lol TYFYS from a vet.
I didn't like him then and quite frankly I thought he'd overdosed somewhere along the way by now.
I am wishing he was still our POTUS! There's no need for you to wait for me to wish that. I was wishing he'd be our POTUS for his second term before he announced he was running for his second term.
I guess I put the curse on him… My bad!
Biden has no followers. He has HANDLERS. They got him elected. They needed a brain dead shill and so they gave ol' slow joe what he always wanted… POTUS! Now that he's in there they simply tell him what to do, what to say, what to sign, what to not sign, etc. He'll be kicked to the curb in another year and ol' kamela will be at the helm until she shows she's just as incapable as he is. God help us if that pelosi thing finds her way to the presidency via attrition.
It really doesn't matter though. If all goes as the left wants it to go we won't be voting for a POTUS anymore, anyways.
IMHO
WOW! You mean springsteen's still around?
I didn't like him back in "the day" and I actually thought he was "gone", kaput… these days. Hmmm, geriatrics and drugs making a comeback? I hope he didn't do his horrendously long version of "Born In The USA"… he ruined what could've been a good song. It only sold what it did because the patriotic twist was needed at the time.
Oh well. Another geriatric "performer" trying to climb out of the shadows again. Super Bowl halftimes are seemingly in vogue to these types these days. I don't know, I quit watching that nfl stuff when they all trashed the flag. I prefer great college and high school and Pop Warner games… more fun, more entertaining and far more American.
IMHO
That hypocrite brucie can go to hell, with that other pedophile Never biden. He has to be as stupid as one can be or be a ped. Go buy your daughter another million dollar horse and tell us again how rough you have it.
Good gravy, Springsteen even when he was popular (which still avoids any logic) always sounded like he was chocking on a huge wad of liberal phlegm! Worse voice in all music. And if any of you ever listened to his lyrics, they were always pretty much anti American. Then he always talked about income inequality and the ‘little guy’ while charging hundreds for nose bleed seats and thousands to get close enough to smell his lousy breath. Then he’d be off on his private jet writing more music about how bad life in America was/is. Total typical liberal hypocrite.
…a useful idiot like Springsteen believes the Far-Left is the mainstream/middle.
…a useful idiot like Springsteen believes the Far-Left is the mainstream/middle.
Well give me half of your vast fortune and we'll meet in the middle, you privileged, overrated hack.
Well give me half of your vast fortune and we'll meet in the middle, you privileged, overrated hack.
Call me an idiot and expect me to kya in unity ? The middle class was what President Trump tried to help all Americans aspire to attain and everything he did was for American citizens. Go sing your unity to all the Americans who will lose their jobs or go under water by Biden and see how they like your BS. I don't !
To little to late puppet Springsteen. You are very ridiculous if you think I would do one thing a hater like you would ask. Your idea of unity is the same as the new regime do as i say or else. I don't work well with people who criticize or threaten me. Please keep your words to yourself. Not interested in what liars and cheaters have to say
To little to late puppet Springsteen. You are very ridiculous if you think I would do one thing a hater like you would ask. Your idea of unity is the same as the new regime do as i say or else. I don't work well with people who criticize or threaten me. Please keep your words to yourself. Not interested in what liars and cheaters have to say
Hypocrites can't sell. Pipe-line and oil field workers ain't gonna buy a Jeep. Jersey boy picks an ugly cowboy hat. What a dunce.
Hypocrites can't sell. Pipe-line and oil field workers ain't gonna buy a Jeep. Jersey boy picks an ugly cowboy hat. What a dunce.
Shut up Bruce, Just shut up. And Jeep, you messed up by having Springsteen in your ad. You just lost a lot of potential customers. Bruce, you want to meet in the middle? There is no middle in your world. And I was offended by the "Re-United States of America. It has always been United States of America. There's just been a difference of opinion.
Shut up Bruce, Just shut up. And Jeep, you messed up by having Springsteen in your ad. You just lost a lot of potential customers. Bruce, you want to meet in the middle? There is no middle in your world. And I was offended by the "Re-United States of America. It has always been United States of America. There's just been a difference of opinion.
Semper Fi USMC6971 !!!!! Totally agreed! He's as worthless at T*^s on a board!!!
Semper Fi USMC6971 !!!!! Totally agreed! He's as worthless at T*^s on a board!!!
Springsteen sucks, almost as bad as his music ?
Springsteen sucks, almost as bad as his music ?
I doubt Bruce Springsteen realizes that his commercial for Jeep during the Super bowl was an incredible embarrassment to him and an insult to about half of all Americans
That commercial is obviously aimed at the Christian side of the country. Please don’t deny it….why else would you feature churches, Christian crosses, and the American flag? No antifa imagry, no BLM protesters setting fires and looting businesses, no video of Maxine Watters inciting people to get in the faces of Trump supporters and tell them they are not wanted.
If that did not occur to him then this may be more embarrassing for him than first thought.
And now you suggest unity? How do you suggest that unity be achieved? The people this commercial is aimed at have been attacked practically every day the last 2 weeks with policies that have further divided, distanced, and slapped down these Americans. And many of these are working Americans that you have built a career on the backs of who have now lost their jobs and there are more job losses coming.
You can’t speak unity with rhetoric while at the same time take actions that do the exact opposite. Is he even aware what is going on?
I doubt Bruce Springsteen realizes that his commercial for Jeep during the Super bowl was an incredible embarrassment to him and an insult to about half of all Americans
That commercial is obviously aimed at the Christian side of the country. Please don’t deny it….why else would you feature churches, Christian crosses, and the American flag? No antifa imagry, no BLM protesters setting fires and looting businesses, no video of Maxine Watters inciting people to get in the faces of Trump supporters and tell them they are not wanted.
If that did not occur to him then this may be more embarrassing for him than first thought.
And now you suggest unity? How do you suggest that unity be achieved? The people this commercial is aimed at have been attacked practically every day the last 2 weeks with policies that have further divided, distanced, and slapped down these Americans. And many of these are working Americans that you have built a career on the backs of who have now lost their jobs and there are more job losses coming.
You can’t speak unity with rhetoric while at the same time take actions that do the exact opposite. Is he even aware what is going on?
His music is boring, John Melloncamp's stuff is easier to listen too, and he is now the walking definition of a "Non-Essential" person, who gives a ratschitt
for what Sharts-stain says?
NODODY cares what Springsteen thinks !!! He's just an old washed up [ not good ] wanna be singer . As far as UNITY , ha ha , what a joke , now that Illigitimate CREEPY Joe is in , they want us to sit together and sing Kum by ya ??? NOT A CHANCE ,,, 74 million Trump supporters should give CREEPY Joe , his street walking wife and all his nitw!ts the same DISRESPECT they gave President Trump and Melania !!!! CREEPY Joe and his two bit wife are a JOKE to be representing OUR country !!
I wonder if that comment was rejected because I compared Crap-stain to Bob Dylan?
Can't afford that big bad gas guzzler Jeep. I don't believe it is very GREEN either. Many of us will be living in tents soon with Joey pointing his middle finger at us. Well, Bruce and his filthy rich elitist group will also.
Can't afford that big bad gas guzzler Jeep. I don't believe it is very GREEN either. Many of us will be living in tents soon with Joey pointing his middle finger at us. Well, Bruce and his filthy rich elitist group will also.
He can screw himself!
Well Bruce Stringbean, we are in the middle. So, you and the rest the the real deplorables need to come to the middle. Otherwise, you are just another washed up dumb . . . . .
I used to like Bruce Springsteen but his songs have gone downhill since the early days. AND I have no use for his politics. It's too bad he didn't urge this unity while the demonrats were going after Trump en masse! Sorry Bruce, too little too late. Plus, I quit watching football when Krappersack started kneeling and the league just gave in without a whimper.
Either a case of voters remorse, or a case of butt kissing to try to save the fans you thumb your nose at. Of course you know better than working people. Just make a video of you in an old jeep and pretend to fit in to the working class and poof, you're redeemed. Not!
Typical liberal POS
As A Jeep Owner I am discussed with the "Red Star" Re-united United States. Bruce Stick To your Music!!
Bruce does not have a "middle," it's his way or the highway.
Why can't we be friends? Because people like Bruce, Hollywood celebrities, and the biased LIBERAL MSM spent the last FOUR YEARS HATING Trump and over 72 million Americans who voted for Trump.
Bruce does not have a "middle," it's his way or the highway.
Why can't we be friends? Because people like Bruce, Hollywood celebrities, and the biased LIBERAL MSM spent the last FOUR YEARS HATING Trump and over 72 million Americans who voted for Trump.
I know…I know….Double standard hypocritical Liberal Democrats.
Springsteen……OLD Bruce has proven he is just another double standard Liberal Democrat…"Do as we say, NOT AS WE DO." Dems want peace and unity all of a sudden because "their guy won," but they threaten to leave America if "their guy" loses.
As for JEEP . . . . I am currently looking for a new SUV, and I won't be visiting any JEEP showrooms for obvious reasons. FACT!
Time to act like a Liberal and write JEEP and express your disdain.
I'm old enough to remember bruce. He was a two or three hit wonder 40+ years ago and then he faded back into the obscurity his talent provided.
He may be struck by lightening one day as he embraces demonology.
He may be struck by lightening one day as he embraces demonology.
He should move to Australia as he said he would if President Trump won a 2nd term. The US would be better without this snake.
Another has been trying to get his face back in the news.
Seems to me I heard several others who said if Donald Trump won in 2016 they would leave the USA. Did not see them leave then.
Just wait. People will be wishing President Trump was back on office
Cowboys from that part of the country DO NOT wear earrings Bruce. Never liked you or your politics, or the wailing you call music.
I used to like him not anymore! You can dance in the dark all you want but if you were Born in the USA you would have helped during Trump as well as anywhere else! Unity should be always once a President is elected not just when you put a bogus old man like Biden in there that has such ties with China they are proven and he claims to be Catholic and pays for abortions, this is no leader and coming together under this bogus regime is a mockery to the USA!
Hey bruce, blank off. Hey Jeep, you too! The blank starts with f.
As soon as Biden takes the brick off the gas on the sports car heading for the lefty cliff, and his handlers care enough to try and FIND the middle, then we will talk. Until then, we will definitely not HEEL, SIT, STAY, OR SHUT UP!
The *hypocrisy* of those willing to extend an olive branch only when they feel victorious (even when their victory is a fraud itself) will only pay the wage of sin.
The *hypocrisy* of those willing to extend an olive branch only when they feel victorious (even when their victory is a fraud itself) will only pay the wage of sin.
Springsteen can wee-wee up a rope.
Springsteen can wee-wee up a rope.
I had some other words but had to change it or it wouldn't get posted, I guess freedom of speech is dead on this site. Semper Fi 57Chevy. I always loved the 57 it was a great car
Yikes both of them have passed away. But their songs live on!! springsteen's songs that will live on all you hear are crickets.
Hypocrite… Bidet and his followers are dividing the country daily. The liberals suddenly want us all to come together after 4 years of attacking Trump viciously. Forget it. I will treat Bidet and his followers the same way the liberals/Democrats treated Trump and his followers and are still treating us…
Bruce, you want to meet us in the middle? How about you redistribute your wealth to the blue collar workers you speak for? The government is going to redo it anyway, on the backs of the middle class though.
Bruce, you want to meet us in the middle? How about you redistribute your wealth to the blue collar workers you speak for? The government is going to redo it anyway, on the backs of the middle class though.
Springsteen should educate himself so as not to make a fool of himself when he talks
Springsteen should educate himself so as not to make a fool of himself when he talks
I’ve never seen anything in Springsteen; a bad songwriter with an uncharming voice. As an opinionmaker, he’s awful and pathetic.
Brucey was drafted during the VietNam Era, however he was 4F due to LSD & other methods he employed when he took the physical. He talks about the "Middle", doing the right thing and uniting to protect freedoms everyone should have. He says Biden will do just that. In 47 years – that is yet to occur.
He's a hypocritical, white, guilt ridden, elitist – as are 98% of the entertainment ilk promoting open boarders, identity politics, globalism and the destruction of the Country that allowed them the opportunity to acquire their fame and fortune.
His hypocrisy is only surpassed by his lack of guilt.
Brucey was drafted during the VietNam Era, however he was 4F due to LSD & other methods he employed when he took the physical. He talks about the "Middle", doing the right thing and uniting to protect freedoms everyone should have. He says Biden will do just that. In 47 years – that is yet to occur.
He's a hypocritical, white, guilt ridden, elitist – as are 98% of the entertainment ilk promoting open boarders, identity politics, globalism and the destruction of the Country that allowed them the opportunity to acquire their fame and fortune.
His hypocrisy is only surpassed by his lack of guilt.
Hey, Brucie. How can you direct people to the middle when you've never been there.
Hey, Brucie. How can you direct people to the middle when you've never been there.
Marxist democrats only want political healing on their own terms.
A BIG 10/4 on that one jimmymac! Roy Orbison or Chuck Berry he is DEFINITELY Not!!!!!
His middle and my middle are just to far apart to meet
Hey Bruce you can still leave and take your music with you
Giant hypocrite AND I don't believe he's a Christian. It's a wonder lightening didn't strike him.
Springsteen is the worst voiced singer in my lifetime. How he ever became popular is a mystery. What he thinks about politics is as bad as his voice.
These Democrats are funny as xshitx and Springsteen is a joke, where was I'll meet you in the middle when Trump was trying to save this country from the fast train to communism…Pfft
Who cares what he thinks.