The cable news industry overall has seen a dip in ratings since former President Donald Trump left office, but MSNBC’s Nicolle Wallace might be at the top of that list.
Wallace’s daytime show Deadline: White House has had almost an 80 percent drop in viewers since January 2021, particularly the advertiser’s coveted 25-54 demographic, according to analytics provided by Nielsen Media Research.
To say this is bad news for the former George W. Bush administration official-turned “Resistance” hero would be an understatement.
Though Wallace seems to have worked overtime to attract a Democrat-leaning audience, the truth is she is not attracting much of any audience.
Wallace’s total viewership in May is less than half of her total January viewership.
Progressive journalist Glenn Greenwald has constantly lampooned the very notion that Wallace is a host on the leftwing network.
Greenwald tweeted in February, also referring to Wallace’s former hawkish or “neocon” brethren, “Neocons like Bill Kristol & David Frum, and Bush/Cheney operatives like Nicolle Wallace & Rick Wilson, haven’t changed in the slightest.”
“They believe everything they believed back when they were hated by liberals,” he added. “They’re beloved by liberals now because US liberalism has changed.”
Greenwald has a point. During the time that President Trump spoke out against “endless wars,” the old pro-war Bush-Cheney-style neoconservatives became regular fixtures on leftwing MSNBC.
Greenwald was right that “US liberalism has changed.”
Earlier this month, Greenwald accused Wallace of intentionally reporting disinformation.
“Look at almost every media debacle and disinformation campaign of the Trump era and you’ll find Nicolle Wallace as a key, central player,” Greenwald tweeted.
Now that Democrats own the Senate, House, and the presidency, Wallace’s show is apparently a little less interesting to a lot more people.
Her station seemingly piggybacked on Trump for so long that when attacking him every day no longer proved to be a viable business model, the ratings reflected it.
How long her Nicolle Wallace’s show stays on the air in the current news environment is anyone’s guess.
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