PETA Campaign Featuring Seflies Backfires

Whoever does public relations for PETA really doesn’t understand how the internet works.

In late June, the liberal activist group challenged meat eaters to provide their best argument for eating bacon. What happened next was easily predictable. PETA got hammered in the comments, with the overwhelming majority comments coming from bacon-eaters.

That’s a Twitter fail from a few months ago. Now, PETA’s partnered with Facebook, and things have backfired more spectacularly. Anyone who “likes” PETA’s Facebook page has the option to add a filter/frame to their Facebook profile picture reading “Shoot SELFIES: NOT Animals.”

And people updated their profiles in spectacular fashion:

Who could’ve seen that one coming?

PETA just got egg on their face. I guess that’s what happens when liberals try to make a point online – they always end up looking like fools.

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By Matt

Matt is the co-founder of Unbiased America and a freelance writer specializing in economics and politics. He’s been published... More about Matt

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