Seriously, what was Nike thinking?

Right off the bat, let’s make one thing perfectly clear: huge corporations rarely do business from the heart. Social stances they take are almost always done for the sake of duping sentimental customers into buying their wares.

I’m assuming that was the motive behind Nike’s new ad campaign featuring failed former NFL quarterback Colin Kaepernick. (RELATED: NFL Legend Jim Brown Rips Kaepernick: ‘I Don’t Desecrate My Flag’.)

Nike had to know that backlash was coming, especially given all the anger Kaepernick incited by refusing to stand during the National Anthem. And backlash came quickly, as thousands of patriots announced their intention to boycott Nike:

Nike’s stock also dipped shortly after the ad announcement. From Reuters:

Shares of Nike Inc (NKE.N) fell nearly 2 percent on Tuesday as calls for a boycott of the sportswear giant gained traction on social media after it chose Colin Kaepernick as a face for adverts marking the 30th anniversary of its “Just Do It” slogan.

Some folks have even taken to burning their Nike shoes and destroying the brand’s clothing to protest the decision:

Nike has a choice to make: Either it continues featuring Kaepernick in its ads, or it actually tries to appeal to more than just hard-left activists. This is needlessly controversial for a company that rarely seeks bad publicity.

Are You Boycotting Nike Over the Kaepernick Ad Campaign?

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Regardless of Nike’s decision, this contains a good lesson for conservatives: the heads of many corporations aren’t afraid to insult Americans who value patriotism if it means adding to their bottom line. This isn’t just a fight over a quarterback who hasn’t seen any professional action in over a year. It’s a fight for the culture of our country.