Molly Prince on September 11, 2018

Former first lady Michelle Obama is partnering with Black Entertainment Television to prompt women of color to vote during the 2018 midterm elections in November.

Obama “has a special message” for women of color, in a one-minute advertisement released Sunday. “Help your sisters, children, and congregations get registered and ready to vote!” BET tweeted.


Obama did not mention President Donald Trump by name, however, she hints at the “consequences” of his presidency.

“We’ve all seen the difference we can make when we choose to cast our ballots and we’ve seen the consequences when we don’t bother to show up at the polls,” Obama said. “That’s why I’m hoping to start a conversation all across the country about this most basic American responsibility.”

“[W]omen of color know how to get things done for our families, our communities and our country,” Obama continued. “When we use our voices, people listen. When we lead, people follow.”

The “special message” comes only days after former President Barack Obama returned to the campaign trail to stomp on behalf of Democrats. Barack Obama also gave a speech at the University of Illinois Friday where he took various shots at Trump, both personally and politically.

Trump’s approval rating is at 36 percent among black Americans, nearly double since a year prior, an August Rasmussen Reports poll shows.

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