Keurig, the company behind the k-cup coffee maker, has found itself at the center of immense backlash after pulling its ads from Sean Hannity’s radio show. They pulled the ads themselves after a public campaign from the left-wing media watch dog Media Matters for America targeted Hannity’s sponsors.
Good afternoon @Keurig. You are currently sponsoring Sean Hannity's show. He defends child molester Roy Moore and attacks women who speak out against sexual harassment. Please reconsider.
— Angelo Carusone (@GoAngelo) November 10, 2017
Keurig officially announced they’d be pulling their ads in response to some random liberal Twitter user named Donna.
Donna, thank you for your concern and for bringing this to our attention. We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show.
— Keurig (@Keurig) November 11, 2017
And just like that, they’ve sealed their fate.
It’s never a good sign when a tweet has more comments than retweets (because people are much more likely to comment when they disagree), and it showed in the responses to Keurig.
Perhaps you want to rethink that, unless your goal IS to alienate over 60 million ppl… just saying…
Otherwise you'll just become one more reason I'm keeping my money by making Keurig the next NFL…#boycottKeurig
— tmcs (@tmcs10) November 12, 2017
https://twitter.com/fIatcat65/status/929684026490867717
https://twitter.com/Md_Renegade/status/929567851534528512
According to USA Today, four other companies ceased advertising on Hannity’s radio show as a result of the campaign; Realtor.com, 23 and Me, Eloquii, and Nature’s Bounty. “None of the companies cited Hannity’s coverage of the allegations against Roy Moore as the reason that they had pulled their ads. However, the companies took to social media to announce that they were not advertising with the show, after Twitter users called for them to distance themselves from the show.”
Like Keurig, 23 and Me claimed that it was inquiries via Twitter that led to their eventual decision. It’s a bit bizarre how some loudmouths on Twitter have more authority over these company’s marketing departments. You’d think someone in management would be aware that it’s often a loud minority who are taking part in such coordinated political campaigns (in this case, to deprive Hannity of his sponsors), and not representative of their customer base as a whole.
Because they really ticked that customer base off. A number of Keurig customers have been creating the famous “printer scene” from the movie “Office Space” and taking their Keurigs to the woodshed, then posting the videos on Twitter.
https://twitter.com/AngeloJohnGage/status/929751887926251526?ref_src=twsrc%5Etfw&ref_url=http%3A%2F%2Fwww.dailywire.com%2Fnews%2F23469%2Fwatch-conservatives-destroy-keurig-machines-after-ryan-saavedra
https://twitter.com/CollinRugg/status/929777702537543681?ref_src=twsrc%5Etfw&ref_url=http%3A%2F%2Fwww.dailywire.com%2Fnews%2F23469%2Fwatch-conservatives-destroy-keurig-machines-after-ryan-saavedra
https://twitter.com/BrewOnThis/status/929749154288558080?ref_src=twsrc%5Etfw&ref_url=http%3A%2F%2Fwww.dailywire.com%2Fnews%2F23469%2Fwatch-conservatives-destroy-keurig-machines-after-ryan-saavedra
https://twitter.com/gmbseeme/status/929873985268879360?ref_src=twsrc%5Etfw&ref_url=http%3A%2F%2Fwww.dailywire.com%2Fnews%2F23469%2Fwatch-conservatives-destroy-keurig-machines-after-ryan-saavedra
We’d recommend that anyone with fiscally conservative leanings opt to sell their Keurig in protest rather than breaking it. As entertaining as it is to watch, Keurig makes all of their money from their k-cups, not the machines themselves. And besides, if you already bought one of their machines, they already have your money.
In what’s likely going to be a more effective campaign, a number of conservatives have taken to demanding the company re-advertise on Hannity. If Media Matters could convince them to remove it, certainly Hannity’s fans can convince them to reverse their decision.
.@Keurig wants to play politics and pull ads from @SeanHannity over fake news!
Call their customer care at 866-901-2739 and let them know if they want to pull their ads from Hannity, we’ll #BoycottKeurig just like we boycotted the NFL.
— Mike Coudrey (@MichaelCoudrey) November 12, 2017
https://twitter.com/seanhannity/status/930101745094709249
So to recap: The NFL is now political because of Anthem protests, pizza is now political because Papa John’s spoke out against the protest, and now even coffee is politicized! When will the craziness end?
Keurig has responded to the accusations online:
Here's part of the memo that Keurig CEO Bob Gamgort sent to company employees today regarding "Hannity" flap. pic.twitter.com/bGNEfGapqd
— ErikWemple (@ErikWemple) November 13, 2017
It sure doesn’t sound like they’ve reversed their decision to me.
Are you boycotting Keuirg? Tell is if you are below, and share this story over Facebook now!
I was just going to buy one of those machines yesterday for someone for Christmas. Did not know they did this. I will not buy it now.
K-Cups has been the biggest scam on the lazy Americans for decades. I get about 15 cups of coffee out of the equivalent of the non K-Cup product. I probably save $300.00 a year by not using them.
Moore may have done what they say and may not have. The proof is not out . Yet all these senators and other people have tried and hung him. If the man has done wrong why did it not come out tell now. Smells to fishy to me and I will not join those that want to hurt him. When its all said and done I will voice my say on it.
I don’t buy K-Cups at all. I have a reusable K-Cup holder and filter. I fill it with ground coffee from the store. I started doing this, because the coffee brand I like is not offered in single use K-Cups and the single use are too damned expensive. Maybe, the protestors would like to follow my lead.
coffee causes yellow teeth, bad breath and upset stomach. down with coffee.
ban keurig and all coffee makers, suppliers. close all the starbucks, they are
pushing sugar products in addition to the awful coffee. down with coffee i say.
lets start a revolution to rid this nation of coffee, yea.
Don’t you love the fools who frequent Starbucks and pay $6.00 for colored water?
I have a Hamilton Beach machine that will make me 1 cup or 1 pot full. It works well and I don’t have to buy those expensive K-cups. Suits me just fine….Save me money and might just help save my country…….
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I am DONE with Keurig! My machines were used so they went out with the trash this morning!
I bought 13 brand new machines and over 3000 k cups to send my family for Christmas. I just called Keurig and informed them they will all be taken back to the store. I’m not smashing them. I will hit Keurig where it counts in the wallet!