Bud Light has lost over $27 billion since teaming up with the transgender influencer Dylan Mulvaney for an ad campaign back in April. Now, a former executive at Bud Light’s parent company is admitting that the Mulvaney partnership “was a mistake,” adding that he was “shocked” by it when it first came out.
1- “This weekend is make or break.”
Interesting article by Anson Frericks – former President of Anheuser Busch Sales & Distribution Co. (cont). pic.twitter.com/zrfk7DcuZl
— IT Guy (@ITGuy1959) July 1, 2023
Former Executive Sounds Off
Anson Frericks spent eleven years working for Anheuser-Busch, serving as president of operations until April of last year. In a new interview on Monday, Frericks admitted that he was “shocked” by how much money his former company had lost since the Mulvaney campaign.
“I think I’m even more shocked, though, about the lack of clear response that the current CEO has delivered during this crisis,” Frericks told Fox Business, referring to Anheuser-Bush CEO Brendan Whitworth.
Frericks went on to say that Whitworth “had had three chances now” to speak out, “most recently in the week leading up to July 4 — the No. 1 beer-selling week of the year — to have a clear response and get customers back.”
Frericks was likely referring to an interview Whitworth gave to CBS News at the end of June in which the CEO declined to rule out teaming up with Mulvaney again in the future. Instead of trying to distance his brand from Mulvaney, Whitworth tried to dance around any questions about the infamous ad campaign.
“There’s a big social conversation taking place right now, and big brands are right in the middle of it and it’s not just our industry or Bud Light,” Whitworth said. “It’s happening in retail, happening in fast food. And so for us what we need to understand is — deeply understand and appreciate — is the consumer and what they want, what they care about and what they expect from big brands.”
In response to recent controversy, @AnheuserBusch CEO Brendan Whitworth tells CBS Mornings that his company will continue to support the LGBTQ community.
He did not directly answer the questions of whether the promotional campaign with a transgender influencer was a mistake. pic.twitter.com/19PXJQkoem
— CBS Mornings (@CBSMornings) June 28, 2023
Full Story: Anheuser-Busch CEO Doesn’t Rule Out Bud Light Teaming Up With Dylan Mulvaney Again
What Whitworth Should Have Said
Frericks argued that Whitworth should have said, “Of course, this [partnership] was a mistake.’”
“‘We wouldn’t do this again ’cause we’ve lost billions of dollars of market caps,” he continued. “Our brands are down almost 30%, and all of a sudden, we’re putting a lot of our suppliers at risk, and they’re laying off hundreds of people from jobs at some of their suppliers.’”
“There’s going to be more employees at risk if we don’t find a CEO who can somehow address the situation, get those customers back that were always loyal to Bud Light and move this company forward,” he added.
That’s why Frericks is calling for Whitworth to step down and be replaced by a CEO who actually has a clear vision of how to save Bud Light.
“[Bud Light] was the largest brand in the U.S. because it was remarkably apolitical,” he stated. “It was always about sports, it was always about music, it was about bringing people together. That’s why it was a mistake that they did this campaign in the first place because they were unable to come out.”
Former Anheuseur-Busch executive has said that the backlash and boycott is ‘getting worse and worse’ after the brand reported a significant drop in sales for the 5th week in a row.
Anson Frericks told @FoxBusiness
"Consumers feel like they're having an impact. And every… pic.twitter.com/kUupZevKFE
— Oli London (@OliLondonTV) May 19, 2023
Related: Bud Light Launches Most Desperate Effort Yet To Win You Back
‘This Campaign Was A Mistake’
“This campaign was a mistake,” Frericks stated. “Anheuser-Busch will not be doing campaigns like this moving forward. We’ll get back to the things that bring everybody together. Hopefully that can protect the jobs at Anheuser-Busch, jobs at wholesalers and get this company back growing in the right direction.”
Frericks concluded by advising current executives at Anheuser-Busch to “harken back to what Bud Light always was, which is a great beer that was great to drink at football games and didn’t necessarily become part of the debate.”
Check out Frericks’ full comments on this in the video below.
It’s safe to say that Bud Light has learned the lesson of “go woke, go broke” the hard way over the past few months. While it’s looking less and less likely that this brand can ever be saved, starting over with a new CEO may be a good start. It’s not like Bud Light has much more to lose at this point anyway, so starting fresh with new leadership might be the best idea!
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In other words, clear out the deadwood. Start over and hope for the best.
Bud light won’t recover from this. Just the name “Bud Light” brings to mind the image of the pervert Mulvaney, it won’t be forgotten. Clydesdales used to be the image “Bud Light” brought to my mind and Americans who were hard working, men who were actually men and women who were actually women. They replaced that image of something good with something evil.
It’s not about the tranny!
The CEO started as a jarhead and did spooky stuff so well he got sucked into the CIA. There he followed orders and did spooky stuff so well that Budweiser wanted him. He is just like Hunter Biden at Burisma with no relevant experience. He has no experience in brewing beer, in food service, in process control factories, in mass marketing and advertising.
He is there so that when the time comes for someone to slip something nasty in your beer, like oral mRNA preparation, there won’t be in worry that he will follow through. What other qualifications does he have besides following orders and doind sneaky stuff.
You are drinking CIA beer. Caviot Emptor, that is latin for “don’t whine to me when buying CIA beer turns out to be a bad idea.”
And how many weeks did it take for you all TO CATCH ON? YOU ARE F-IN GENIUSES OBVIOUSLY! GO WOKE GO BROKE – MORONS – NO GOING BACK GENIUSES!
So Anheuser Busch is licking it’s wounds after holding hands with a public displaying transgender. The transgender is suffering from a bruised ego whilst Bud Light lost 27 billion in revenue.
Didn’t Mulvaney claim to be a 6 year old girl and according to the sexually addicted in the DNC we are supposed to believe it? It’s preposterous but lets say they believe its true and they are not just horrible sick cynical meanies, why or how can AB put a 6 year old girls photo up to sell beer? Even when they don’t make sense they make even less sense.
They have learned no lesson at all – They just funded the parade in Canada that had grown men stripping in front of children. Just shows what perverts they truly are
We told you to apologize and stay away from the “woke” group, but you didn’t listen. So, now you will go broke. It will probably take you many years before you can get to number one again, if that is even possible.
People boycotting bush don’t realize that modelo is also owned by bush’s parent company.
Actually others brands have been targeted as well, people will not buy any brand they know is owned by bush or has a relationship with bush. I don’t drink so I have no reason to research what brands bush owns. I did find this regarding modelo thought, Due to an antitrust lawsuit wherein Anheuser-Busch InBev sought to acquire the remainder of Grupo Modelo, AB InBev sold Modelo’s U.S. business to Constellation Brands. Following the settlement, beer brands owned by Grupo Modelo are now sold by Constellation Brands in the U.S. I do think it’s important to not cause grief where grief is not warranted.
Not in the US, a different company owns Modelo USA
The silly guy in a dress bolted to Peru! Mulvsney & Bud Light deserved each other.
What is so special about LGBTQ++++ people. They have the same rights as everyone else. Why do these companies feel the need to glorify this group? Bud Light had a serious brain cramp. People are pissed about transgender men taking over women’s sports. It is a mental illness and people need to quit acting like it’s normal. It’s not. You simply cannot wish yourself to be something you’re not and no amount of surgery or hormones are going to change your DNA. Reality is not going away.
Dylan Mulvaney left this country for Peru because he (not she) didn’t feel safe. But he better repent soon because, as written, cowards will go to the lake of fire (i.e., Hell).