Bud Light Humiliated As It Falls Out Of Top 10 Most Popular Beers In America
Bud Light has lost over $27 billion since teaming up with the transgender influencer Dylan Mulvaney for an ad campaign back in April. Now, Bud Light has been hit with even more bad news, as a new poll has shown that it is no longer in the top ten most popular beers in the U.S.
Are you still boycotting Bud Light? pic.twitter.com/BqZlQrrA1A
— Proud Elephant ??? (@ProudElephantUS) July 9, 2023
Bud Light Falls Out Of Top 10
The New York Post reported that a new YouGov survey has shown that while Bud Light was tied for ninth-most popular beer in America last year, it has now fallen down to being tied for 14th.
Since last year, beers like Pabst Blue Ribbon, Miller Genuine Draft and Miller Lite have vaulted ahead of Bud Light in this survey. The survey also revealed that the top five most popular beers in the U.S. are currently Guinness, Heineken, Corona, Samuel Adams and Blue Moon.
Bud Light sales are reportedly down 30% from where they were last June, and the brand “is showing no signs of rebounding from its slump,” according to Fox News. Making matters even worse, Bud Light’s unpopularity appears to have “infected” it’s sister brands under the Anheuser-Busch umbrella. Sales of Michelob Ultra were down 4.3% in the week that ended July 1, while Busch Light sales were down 8.5%, according to Bump Williams’ eponymous consulting firm.
“Budweiser trends have been slipping for a very long time, but it’s the Michelob Ultra negative numbers and now Busch Light negative trends that are most alarming to me,” Williams told The Post. “They were very healthy prior to April 1.”
In contrast, Modelo Especial, which is currently the number two beer in this country, has seen its sales increase 11.4% during the week that ended July 1.
“The gap between Modelo Especial and Bud Light on a year-to-date basis is closing,” Williams explained.
— SO1 – C (@1DragonEye) July 10, 2023
Mulvaney Ditches Bud Light
Even Mulvaney, the transgender influencer whose campaign with Bud Light prompted a massive boycott of the brand, wants nothing to do with the beer company these days.
“I was waiting for the brand to reach out to me, but they never did. I’ve been scared to leave my house,” Mulvaney said in a video posted to social media last month. “For a company to hire a trans person and then not publicly stand by them is worse than not hiring a trans person at all.”
“Because it gives customers permission to be as transphobic and as hateful as they want. There’s should be nothing controversial or divisive about working with us,” the transgender influencer continued. “I have been ridiculed in public I’ve been followed and I have felt a loneliness that I wouldn’t wish on anyone.”
Dylan Mulvaney breaks Bud Light silence: "for months now, I've been scared to leave my house. I have been ridiculed in public. I've been followed. And I have felt a loneliness I wouldn't wish on anyone." pic.twitter.com/DaHpoxRfFD
— Ari Drennen (@AriDrennen) June 29, 2023
Bud Light’s Betrayal
Industry experts have said that Bud Light’s campaign with Mulvaney felt like a “betrayal” to the brand’s customers.
“Bud Light’s missteps felt like a betrayal to both its liberal and conservative customers, and that trust is going to take months, if not years, to rebuild,” Daniel Korschun, an associate professor of marketing at Drexel University’s LeBow College of Business, recently told The New York Times.
This isn’t a parody. Dylan Mulvaney is now the face of Bud Light. pic.twitter.com/cpygA74cG5
— Ian Miles Cheong (@stillgray) April 2, 2023
In the end, Bud Light has learned the hard way that “go woke, go broke” is very real indeed. Only time will tell if the brand is ever able to win back its customers, but it’s not looking good for them right now!
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