Ben & Jerry’s went full woke on the Fourth of July by posting an anti-American tweet in which it claimed that “the U.S. exists on stolen land.” This has since come back to bite the ice cream company in a big way, as a boycott has been launched resulting in its parent company Unilever losing a whopping $2.6 billion.
Ben & Jerry’s Goes Woke – Then Goes Broke
It all started on Tuesday, when Ben & Jerry used its official twitter account to blast the U.S. for existing “on stolen land.”
“This 4th of July, it’s high time we recognize that the US exists on stolen Indigenous land and commit to returning it,” Ben & Jerry’s wrote alongside a link to a post about this. “The faces on Mount Rushmore are the faces of men who actively worked to destroy Indigenous cultures and ways of life, to deny Indigenous people their basic rights.”
“Ah, the Fourth of July. Who doesn’t love a good parade, some tasty barbecue, and a stirring fireworks display?” the company wrote in the post. “The only problem with all that, though, is that it can distract from an essential truth about this nation’s birth: The US was founded on stolen Indigenous land.”
Daily Mail reported that Unilever, which has owned Ben & Jerry’s since 2000, has since lost a staggering $2.6 billion in market capital. Shares for the company were down .5 percent on Wednesday and down 1 percent at the start of trading on Thursday, and at the time of this writing, the market capital for the company is down to $131 billion from $133.5 billion.
Related: Megyn Kelly Eviscerates Ben & Jerry’s For Attacking America On July 4
Kristi Noem Defends Mount Rushmore
South Dakota Governor Kristi Noem (R) also spoke out to defend Mount Rushmore from Ben & Jerry’s attack on it.
“I’m not going to listen to a bunch of liberal Vermont businessmen who think they know everything about this country and haven’t studied our history,” Noem told Fox News. “Right now, Mount Rushmore is the greatest symbol of our freedom and history of the United States of America.”
“We can learn from the men on that mountain,” she continued. “We can do better. But, boy, they led us through some challenging times. And I think Americans in this country need some inspiration, and we can gain it from a monument like that. We should be proud of America and knock off what Ben & Jerry’s is doing. They don’t have any idea what they’re doing.”
Check out Noem’s full comments on this in the video below.
Ben & Jerry’s Previous Woke Comments
This is far from the first time that Ben & Jerry’s has gone woke. Last month, the company announced that it would no longer be advertising on Twitter due to what it described as “hate speech” on the platform since it was taken over by Elon Musk. Ben & Jerry’s said in a post that it had watched the changes Musk brought to Twitter since he bought it last fall “with great concern,” adding that “hate speech is up dramatically while content moderation has become all but non-existent.”
Back in 2021, Ben & Jerry’s was hit with backlash after announcing that it would no longer sell its ice cream in Israel’s “Occupied Palestinian Territory,” referring to the West Bank and Gaza Strip.
This also comes after Bud Light lost over $27 billion in the wake of teaming up with the transgender influencer Dylan Mulvaney for a woke ad campaign.
In the end, both Ben & Jerry’s and Bud Light have learned the hard way that “go woke, go broke” is very real indeed. CEOs of brands everywhere should take notice, because Americans are letting it be known that we are all sick of the woke nonsense!
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