Anheuser-Busch Heir Rips Bud Light For Dylan Mulvaney Campaign – Says Ancestors Would Be ‘Rolling Over In Their Grave’
Last week, we reported that Anheuser-Busch has lost a whopping $390 million since its company Bud Light teamed up with the transgender influencer Dylan Mulvaney for an ad campaign back in April. Now, Anheuser-Busch heir Billy Busch is speaking out to slam Bud Light over this scandal, saying that his ancestors would be ashamed to see how woke their company has gone.
NEW: Transgender Bud Light influencer Dylan Mulvaney has cost Anheuser-Busch $27 Billion in value.
Former owner Billy Busch says Bud Light is no longer America’s beer and his father & grandfather “would have rolled over in their graves.”
“I think people who drink beer, I think… pic.twitter.com/H4Tr8DMuyX
— Collin Rugg (@CollinRugg) August 7, 2023
Anheuser-Busch Heir Sounds Off
“I think my family — my ancestors would have rolled over in their graves,” Busch said when asked about the Mulvaney campaign, according to Fox News. “They believed that transgender, gays, that sort of thing was all a very personal issue. They loved this country because it is a free country and people are allowed to do what they want, but it was never meant to be on a beer can and never meant to be pushed in people’s faces.”
This was seemingly a reference to Bud Light gifting Mulvaney with a personalized beer can with the transgender influencer’s face on it to celebrate her “365 days of girlhood.”
Bud Light makes special can to celebrate Dylan Mulvaney's '365 days of girlhood'
This is not an April Fools Joke pic.twitter.com/r51ojA6Bsz
— Vision4theBlind (@Vision4theBlind) April 2, 2023
Busch was then asked about the highly successful boycott of Bud Light that conservatives have launched over the Mulvaney collaboration.
“You know, I think people who drink beer, I think they’re your common folk. I think they are the blue-collar worker who goes and works hard every single day,” Busch said. “The last thing they want pushed down their throat or to be drinking is a beer can with that kind of message on it. I just don’t think that’s what they’re looking for. They want their beer to be truly American, truly patriotic, as it always has been. Truly, America’s beer, which Bud Light was and probably isn’t any longer.”
Busch went on to say that he does not believe that the audience of beer drinkers “is into transgenders … People who drink beer care about wholesome things,” adding that they are instead into patriotism and think that “certain things should be kept private.”
Check out this full interview in the video below.
Anheuser-Busch In Serious Trouble
This comes after Anheuser-Busch admitted that sales to U.S. retailers plummeted 14 percent, and that they had been “underperforming the industry,” according to Daily Mail. This was said to be because of the collaboration with Mulvaney.
In the second quarter of 2022, Anheuser-Busch sold $2.73 billion worth of beer to retailers. In that same quarter this year, however, sales declined to $2.35 billion, which is a slump of $390 million in a year.
“Consumers have made a choice,” an executive at a Texas-based beer distributor who preferred to remain anonymous told The New York Post. “They have left [Bud Light] and that’s how it’s going to be. I don’t envision a big percentage of them coming back.”
This isn’t a parody. Dylan Mulvaney is now the face of Bud Light. pic.twitter.com/cpygA74cG5
— Ian Miles Cheong (@stillgray) April 2, 2023
Bud Light’s ‘Betrayal’
Experts have said that it is unlikely that Bud Light will be able to recover from this.
“Bud Light’s missteps felt like a betrayal to both its liberal and conservative customers, and that trust is going to take months, if not years, to rebuild,” Daniel Korschun, an associate professor of marketing at Drexel University’s LeBow College of Business, recently told The New York Times.
Bud Light is the proof that we can make a difference is we want. Raise the cost of Wokeness so high that no Companies/ Organisations will be able to afford to shove Wokeness down our throats. pic.twitter.com/uDtUM9HePy
— Jim Caviezel(Parody) (@JimCFANACCOUNT) August 3, 2023
In the end, both Bud Light and its parent company Anheuser-Busch have learned the hard way that “go woke, go broke” is very real indeed. One can’t help but think that Busch hits the nail on the head when he guessed at how his ancestors would react to how far this company has fallen.
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