Anheuser-Busch Heir Rips Bud Light For Dylan Mulvaney Campaign – Says Ancestors Would Be ‘Rolling Over In Their Grave’

Last week, we reported that Anheuser-Busch has lost a whopping $390 million since its company Bud Light teamed up with the transgender influencer Dylan Mulvaney for an ad campaign back in April. Now, Anheuser-Busch heir Billy Busch is speaking out to slam Bud Light over this scandal, saying that his ancestors would be ashamed to see how woke their company has gone.

Anheuser-Busch Heir Sounds Off 

“I think my family — my ancestors would have rolled over in their graves,” Busch said when asked about the Mulvaney campaign, according to Fox News. “They believed that transgender, gays, that sort of thing was all a very personal issue. They loved this country because it is a free country and people are allowed to do what they want, but it was never meant to be on a beer can and never meant to be pushed in people’s faces.”

This was seemingly a reference to Bud Light gifting Mulvaney with a personalized beer can with the transgender influencer’s face on it to celebrate her “365 days of girlhood.”

Busch was then asked about the highly successful boycott of Bud Light that conservatives have launched over the Mulvaney collaboration.

“You know, I think people who drink beer, I think they’re your common folk. I think they are the blue-collar worker who goes and works hard every single day,” Busch said. “The last thing they want pushed down their throat or to be drinking is a beer can with that kind of message on it. I just don’t think that’s what they’re looking for. They want their beer to be truly American, truly patriotic, as it always has been. Truly, America’s beer, which Bud Light was and probably isn’t any longer.”

Busch went on to say that he does not believe that the audience of beer drinkers “is into transgenders … People who drink beer care about wholesome things,” adding that they are instead into patriotism and think that “certain things should be kept private.”

Check out this full interview in the video below.

Related: ‘No Way Out’ For Bud Light After Woke Dylan Mulvaney Scandal, Former Levi’s Exec Jennifer Sey Says

Anheuser-Busch In Serious Trouble

This comes after Anheuser-Busch admitted that sales to U.S. retailers plummeted 14 percent, and that they had been “underperforming the industry,” according to Daily Mail. This was said to be because of the collaboration with Mulvaney.

In the second quarter of 2022, Anheuser-Busch sold $2.73 billion worth of beer to retailers. In that same quarter this year, however, sales declined to $2.35 billion, which is a slump of $390 million in a year.

“Consumers have made a choice,” an executive at a Texas-based beer distributor who preferred to remain anonymous told The New York Post. “They have left [Bud Light] and that’s how it’s going to be. I don’t envision a big percentage of them coming back.”

Related: Megyn Kelly Torches Joe Rogan For Drinking Bud Light After Dylan Mulvaney Scandal – ‘He Doesn’t Get It’

Bud Light’s ‘Betrayal’

Experts have said that it is unlikely that Bud Light will be able to recover from this.

“Bud Light’s missteps felt like a betrayal to both its liberal and conservative customers, and that trust is going to take months, if not years, to rebuild,” Daniel Korschun, an associate professor of marketing at Drexel University’s LeBow College of Business, recently told The New York Times.

In the end, both Bud Light and its parent company Anheuser-Busch have learned the hard way that “go woke, go broke” is very real indeed. One can’t help but think that Busch hits the nail on the head when he guessed at how his ancestors would react to how far this company has fallen.