Nike has just released the first commercial using former NFL quarterback Colin Kaepernick as the face of their ‘Just Do It‘ campaign.
As with many past advertising attempts by the sneaker giant, it is a really well done, inspirational two-minute piece.
It’s one major flaw – and it’s a big one – is that it stars a character who has done nothing more than inspire division in America, almost single-handedly destroyed the ratings of the sport he once played, and has been revealed time and again as nothing more than a cop-hating, America-loathing, dictator-loving, pretend social justice warrior.
Kaepernick’s face screen time is limited, but he is prominently featured throughout. He makes a brief appearance at about the 1:20 mark as the narrator reads, “Believe in something. Even if it means sacrificing everything.”
But it’s the final seventeen seconds where we learn that the entire two-minute commercial has been narrated by Kaepernick himself. Imagine the chutzpah one has to have to pretend that you sacrificed something of significance, and be the guy who actually touts that sacrifice.
“So don’t ask if your dreams are crazy,” Kaepernick says into the camera. “Ask if they’re crazy enough.”
The final frame reads, “It’s only crazy until you do it … Just do it.”
Take a look at the commercial below …
Believe in something. Even if it means sacrificing everything. #JustDoIt pic.twitter.com/x5TnU7Z51i
— Colin Kaepernick (@Kaepernick7) September 5, 2018
The ad is set to premiere during Thursday night’s NFL regular season kickoff game between the Atlanta Falcons and Philadelphia Eagles.
No doubt its very presence will cause viewers to tune out of the broadcast.
Aside from the controversial ad, that game features an Eagles team that has been at the forefront of the kneeling and National Anthem protests. Philadelphia Eagles safety Malcolm Jenkins and his teammate defensive end Michael Bennett have followed Kaepernick in taking a part in the disrespectful display against America, while the team as a whole boycotted a traditional visit to the White House after their Super Bowl victory.
Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts. I wonder if they had any idea that it would be this way? As far as the NFL is concerned, I just find it hard to watch, and always will, until they stand for the FLAG!
— Donald J. Trump (@realDonaldTrump) September 5, 2018
The new Nike commercial includes another big name Trump-hater, Lebron James, who actually whined about the President eventually canceling the event with the Eagles.
“Winning a championship is way bigger than getting invited to the White House, especially with him in it,” James sneered.
The ad also shows images of German boxer Zeina Nassar, who promotes the Nike Pro Hijab, a lightweight and breathable hijab for Muslim athletes.
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The ad campaign, based mostly on Kaepernick’s participation, has sparked backlash on social media, complaints from investors, and serious stock market volatility.
Maybe Nike thought their idea was “crazy enough,” but it turns out it was far too crazy.
