Vape Makers Seek White House Check on FDA Flavor Rules
March 3, 2026·about 2 hours ago·via 2Firsts
Breeze and Glas push for White House review as the FDA advances its draft guidance on flavored ENDS premarket applications, now under EO 12866 scrutiny at OIRA. This regulatory step clarifies how manufacturers must present data on flavored vaping products to meet the "appropriate for public health" standard, amid ongoing PMTA battles where flavored options remain scarce despite harm reduction potential.
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