Supreme Court Sides With Starwood In W Trademark Fight

The Supreme Court has canceled the Wee family’s W Tower trademark, handing a win to Starwood in the dispute over “W” branding. The ruling shows courts can still enforce trademark rights even when a smaller player wants to hold onto a familiar mark. For businesses, it is a reminder that branding battles can turn into expensive fights over who really owns the look and name. It is another example of the legal system sorting out commercial disputes, not politicians. Read more about this...