ECU Expert Says Political Polls Still Hold Up Despite Changes

An East Carolina University expert argues that political polling still has a strong track record, even as methods and response rates have changed. That matters because critics love to dismiss polls when they do not like the results, but polling remains a useful snapshot when read carefully. The real lesson is not to worship every survey, but not to pretend the entire industry is useless either. The numbers still tell a story if people are honest about their limits. Read more about this...