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America's 250th Birthday Gets A Multi-Brand Makeover

June 3, 2026·20 days ago·via Yello by Hunter Schwarz
America's 250th Birthday Gets A Multi-Brand Makeover
America’s 250th birthday is being sold through multiple brands rather than one official message, turning the semiquincentennial into a marketing exercise. That reflects a familiar Washington instinct to package patriotism through committees and branding instead of letting the public own the celebration. The result is a fragmented rollout that says as much about modern institutions as it does about the country itself. Read more about this...

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