Sinking Ship: CNN’s Ratings Plummet Nearly 90 Percent In Key Demographic
The new year got off to a bad start for CNN as the network’s ratings for the first week reveal a sharp 90% decline in the coveted 25-54 year old demographic as compared to last year.
An analysis of the ratings shows CNN averaged just 548,000 viewers for the first week in January, a mark well below the 2.7 million viewers from the same week in 2021.
Part of these numbers may be slightly skewed in that coverage of the Capitol riot the previous year certainly elevated viewer interest for a network that’s been obsessed with that day ever since.
Still, the Daily Mail reports that on the anniversary of January 6th, “viewers chose right-wing rival Fox” News for their coverage of the day’s events instead.
The outlet adds that CNN “saw an 86 percent decline in the much-desirable 25-to-54 demographic, with a paltry 113,000 tuned in last week.”
Womp, freaking womp. Looks like Build Back Better doesn’t apply to CNN’s viewership.
CNN has a massive 90% ratings collapse in the first week of 2022 https://t.co/EREhnSAq9F
— TheBlaze (@theblaze) January 13, 2022
CNN’s Ratings Are A Nightmare
The report goes on to note that CNN’s rating plunge might be due in part to the network being “plagued by high-profile scandals.”
Former anchor Chris Cuomo was fired following reports indicating he used media sources to track down information on his brother, disgraced former New York Governor Andrew Cuomo’s, sexual harassment accusers.
A colleague and current anchor Don Lemon has faced his own allegations of sexual harassment.
“Don Lemon accuser says CNN is ‘predator protecting machine,’ happy to see ‘some accountability’ with Cuomo”https://t.co/fWO6ig0Qw5
— Luke Rudkowski (@Lukewearechange) December 7, 2021
It was also revealed that Lemon had correspondence with actor Jussie Smollett as the actor was enveloped in a scandal where he orchestrated and choreographed a fake hate crime.
During testimony, Smollett said he received a text from Lemon supposedly warning him that the Chicago Police Department didn’t believe his account of what happened.
Smollett testified during investigation he got a text from Don Lemon — saying CPD didn’t believe him
(smollett talking fast here before an objection. Not verbatim.)
— Matt Finn (@MattFinnFNC) December 6, 2021
Two producers at CNN recently lost their jobs over sex crime allegations pertaining to underage children.
Rick Saleeby, a former senior producer for Jake Tapper’s ‘The Lead’ show, resigned from the network last month while another CNN senior producer, John Griffin, was recently arrested for sex crimes involving children.
Now do @cnn!@ChrisCuomo scandal?
CNN Sandmann settlement?
CNN producer John Griffin, facing federal sex crime charges involving children?
CNN senior producer Rick Saleeby resigning on child porn charges@JeffreyToobin masturbating scandal?
— Guy Short (@Shortguy1) January 7, 2022
And we haven’t even gotten to CNN chief legal analyst Jeffrey Toobin who never got whacked by the network after being caught masturbating during a Zoom meeting with colleagues at the New Yorker.
Maybe Trump Will Save Them?
Popular podcast host Joe Rogan recently suggested that CNN’s integrity and ratings are taking a hit because more popular individuals such as himself are beginning to call them out for ‘fake news.’
Rogan attacked Lemon in particular after the anchor tried doubling down on criticism of him for using ivermectin, which was prescribed to him by a doctor after testing positive for COVID.
CNN chastised him for using what they defined simply as a “horse dewormer,” which Rogan managed to get the network’s chief medical correspondent, Dr. Sanjay Gupta, to admit was something they never should have said.
Not content, Lemon continued arguing that CNN was right in defining ivermectin as a “horse dewormer” despite the products for animals being different than those for humans.
“When you’re saying something,” Rogan responded to Lemon, “and then the person you’re saying it about has literally tens times the audience you do, you dumb motherf***** …”
“Do you know what you did? You just proved my point.”
Joe Rogan calls CNN’s Don Lemon a ‘dumb motherf—–‘ for doubling down on ‘horse dewormer’ narrativehttps://t.co/XJeqWeg3Tn
— Fox News (@FoxNews) October 22, 2021
Not everything is as bleak as it may seem for CNN. Despite the rating disaster there just might be hope on the horizon.
Hope in the form of one Donald J. Trump.
The former President has hinted time and again that he may run again in 2024, but noted there would be one minor drawback to doing so.
Fox News personality Greg Gutfeld, in an interview with Trump in September, quipped, “One problem with you running for president again is that you’re going to save CNN. You are aware of that.”
“That’s a problem,” Trump replied without missing a beat. “I am very proud of what I’ve done for them.”