By Dr. Derek Ellerman
The man who put Detroit City back on the map has never been one to shy away from his true feelings.
And let me tell you, partner, Kid Rock is not impressed with Bud Light’s new campaign featuring transgender activist Dylan Mulvaney.
While the campaign is wildly unpopular in conservative circles, so far Rock – real name Robert James Ritchie – has had the most forceful response.
Behold, and a warning for strong language:
— KidRock (@KidRock) April 4, 2023
RELATED: Minnesota House Passes ‘Transgender Sanctuary State’ Bill
Kid Rock: ‘F*** Anheuser-Busch!
They say brevity is the soul of wit, and Kid Rock must have been reading his Shakespeare because his message to Bud Light is as concise as it gets, if a little loud.
I understand the sentiment, though. Target practice can be very calming and is widely known to reduce stress.
Now, it won’t take long for the left to accuse the right of being hypocrites for cheering this video from Kid Rock, while, for example, condemning Democrat Arizona Governor Katie Hobbs’ former press secretary, who resigned after backlash from this message:
This, from AZ Gov @katiehobbs' spokesperson Josselyn Berry hours after the Nashville school shooting, is abhorrent and indefensible. And to go 36 hours without comment?
Barring the most improbable of explanations, she must apologize – and resign.https://t.co/Ad3l8iHG2z pic.twitter.com/LMAIGEGE1r
— Keith Olbermann (@KeithOlbermann) March 29, 2023
The difference is obvious and manifest, though I’ll lay it out just in case.
The cases of Bud Light are inanimate objects, number one. Kid Rock wasn’t threatening to shoot live people who disagree with his politics.
Alas, he will surely come… under fire… for being mean and impolitic to the giant megacorporation (the kind the left hated for decades until January 20, 2017.)
The giant megacorporation that decided to announce this promotion – which has nothing at all to do with anything, much less beer – just days after a transgender school shooter targeted and murdered Christian school children.
They have yet to announce any sort of solidarity with the Christian community.
Remember Bud Light’s Real American Hero ads? Well, there’s a new one.
— Ian Miles Cheong (@stillgray) April 4, 2023
RELATED: Poll: 60% of Voters Avoid Talking About Controversial Issues Like Gender Identity
Bud Defends Transgender Campaign
In response to the backlash and genuine bewilderment over the campaign featuring transgender activist Dylan Mulvaney, Bud Light parent company Anheuser-Busch told Fox News:
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points. From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”
Which sounds all fine, I guess, or whatever.
But have you noticed how these giant megacorporations only jump into the fray when tragedy victims are a certain kind of victim, and remain totally silent when, say, Christian children are murdered?
I’m not mathematician, but I’m going to guess that the number of Christian Bud Light drinkers outnumber transgender Bud Light drinkers by 1,000,000 to 1.
In the Total State, even capitalism and the profit motive bend the knee to politics. Balance sheets be damned.
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