Anheuser-Busch Executive Finally Admits Bud Light Made Mistake In Teaming Up With Dylan Mulvaney – ‘Wake-Up Call’

Bud Light has lost billions of dollars since it went woke by teaming up with the transgender influencer Dylan Mulvaney for an ad campaign earlier this year. Now, a marketing executive with Bud Light’s parent company Anheuser-Busch has finally admitted that this was a huge mistake.

Anheuser-Busch Executive Speaks Out

Daily Mail reported that these comments were made by Marcel Marcondes as he accepted the award for “Creative Marketer of the Year” at Cannes Lions, an event held in France that is described as the “Oscars for the adverting industry.” It seemed ironic that Marcondes was getting this award, however, given the fact that his company has lost $27 billion in the wake of the Mulvaney ad campaign.

“In times like this, when things get divisive and controversial so easily, I think it’s an important wake-up call to all of us marketers first of all to be very humble,” he said in his acceptance speech. “That’s what we’re doing, being very humble, and really reminding ourselves of what we should do best every day, which is to really understand our consumers.”

“Which is to really celebrate and appreciate every consumer that loves our brands – but in a way that can make them be together, not apart,” he continued. “It’s tough to see the controversial and divisive debates that have been happening in the US in the last couple of weeks involving lots of brands and companies, including and especially Bud Light.”

Related: Bud Light Maker CEO Issues Desperate Message To Customers As Sales Plummet – ‘We Hear You’

Marcondes Doubles Down

“It’s tough exactly because what we do is all about bringing people together,” Marcondes added. “That’s what Bud Light stands for – it exists to make beer easy to drink and easy to enjoy. That’s what we all, as a team, will be doing moving forward as a group. That’s what leaders do. Bud Light is coming back. It’s going all around the country, reconnecting with consumers, moving forward. That’s what you can expect from Bud Light in the U.S.”

Marcondes has worked for Anheuser-Busch for over twenty years, and he currently oversees global marketing strategies of the companies brands including Budweiser, Bud Light, Michelob ULTRA, Stella Artois, and more.

Anheuser-Busch has seen its market value plummet by over $35 billon to $99 billion, down from $134.5 billon, since the end of March. Bud Light was humiliated earlier this month when Modelo Especial surpassed it as the number one beer in America.

“Bud Light’s missteps felt like a betrayal to both its liberal and conservative customers, and that trust is going to take months, if not years, to rebuild,” Daniel Korschun, an associate professor of marketing at Drexel University’s LeBow College of Business, told The New York Times.

Related: Anheuser-Busch Whistleblower Reveals Truth Being Dylan Mulvaney Campaign – ‘Strategic Destruction Of Bud Light’

John Rich Speaks Out

The country music star John Rich recently revealed that he’s stopped serving Bud Light at his Nashville bar Redneck Riviera.

“The customers aren’t going to order it,” Rich told Fox News. “I’m not going to stock it. We’ve only got limited area. I’ve got a limited bar. It’s like… I’ve got to put beer and whiskey and vodkas up here that people want to purchase and they want to support… And brother, I can tell you right now, it’s a vicious attitude toward Bud Light.”

If Bud Light and Anheuser-Busch have any chance of saving themselves, more executives need to admit publicly that teaming up with Mulvaney was a mistake. In the end, they’ve learned that when you go woke, you also go broke, and they need to be open about that!