The NFL is trying to restore some of the goodwill they lost by catering to social justice nonsense…by announcing that they’re going to be catering to more social justice nonsense?

As ratings continue to dwindle from the fallout of the “taking the knee” protests, the NFL has announced that they’ve reached an announcement with the Players Coalition and will be pledging to invest $89 million in social justice causes over the next seven years. The deal “represents the NFL’s largest contribution to a social issue, surpassing that of Salute to Service or Breast Cancer Awareness/Crucial Catch,” according to a report from ESPN.

Certainly an interesting cause to plant your flag on. Given how vague social justice causes tend to be, it’s unclear how effectively the money can be spent, and it’s a bit disturbing that this is what they’re going all in on. Hasn’t supporting social justice causes done enough damage to the NFL’s ratings?

Even one of Colin Kaepernick’s buddies is calling the whole scheme a facade – and a dangerous one at that. San Francisco 49ers safety Eric Reid was among the first NFL players to kneel during the National Anthem after Kaepernick started the movement, and called the deal a “charade.” Even worse, he said that it could be legitimate causes that end up suffering due to a cut in funding.

According to Daily Wire, “San Francisco 49er Eric Reid shocked even the left-leaning Slate when he told the magazine in an interview Saturday that the NFL intends to use money slated for breast cancer charities and the ‘Salute to Service’ veterans fund to pay for a seven-year, $89 million ‘social justice’ program designed to placate protesting players.”

Blowing money on so-called social justice initiatives wasn’t going to be popular as is – but diverting money away from legitimate causes is sure to stir up some resentment from fans.

Will it show up in the ratings? It’ll be hard to tell, given that their trajectory is already downward.

Do you agree with this move by the NFL? Tell us your thoughts below!