Nike, which has lost billions of dollars in market cap after their controversial decision to make Colin Kaepernick the face for the 30th anniversary “Just Do It” campaign, is in serious trouble. Nike, a publicly traded company, has watched as long-time customers have set their shoes and clothes on fire, a college has removed all Nike logos, and now a city in Louisiana has banned the purchase of any Nike products for their recreational facilities!
Republican Mayor Ben Zahn of Kenner, Lousiana has issued the new rule for their city recreational facilities. He and his city have no interest in a company that endorsed the #takeaknee National Anthem protests, after declaring in 2016 that he was “not going to stand up to show pride in a flag for a country that oppresses black people and people of color.”
As Mayor Kenner’s official memo reads:
“Effective immediately all purchases made by any booster club operating at any Kenner Recreation Facility for wearing apparel, shoes, athletic equipment and/or any athletic product must be approved by the Director of Parks and Recreation, or his designee Under no circumstances will any Nike product or any product with the Nike logo be purchased for use or delivery at any City of Kenner Recreation Facility.”
Donna Brazile, who was the interim DNC chair and was the CNN analyst who was fired after leaking questions before a debate to Hillary Clinton, expressed her disappointment in her hometown:
What’s on your Sunday menu?
Disappointed in my beloved City of Kenner. pic.twitter.com/Rc2uP5Wcyl
— Donna Brazile (@donnabrazile) September 9, 2018
Reportedly, the Mayor has received some pushback from local officials, including a local booster club president who said he’s “100% against the decision” and promised to hold meetings with the Mayor and city council members to “rescind this directive.”
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Nike has already suffered a 34% drop in favorability, as their marketing campaign resulted in the company “owning” the NFL’s disastrous “take a knee” campaign problem. As the Morning Consult notes, Nike has to be having second thoughts about the mess they made:
Nike’s Favorability Drops by Double Digits: Before the announcement, Nike had a net +69 favorable impression among consumers, it has now declined 34 points to +35 favorable.
No Boost Among Key Demos: Among younger generations, Nike users, African Americans, and other key demographics, Nike’s favorability declined rather than improved.
Purchasing Consideration Also Down: Before the announcement, 49 percent of Americans said they were absolutely certain or very likely to buy Nike products. That figure is down to 39 percent now.
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