It’s been a rough couple of months for Fox News ever since the conservative cable news network abruptly separated from top host Bill O’Reilly.
Since the O’Reilly sexual harassment scandal broke, the network has suffered multiple embarrassing headlines, including falling behind CNN and MSNBC in the ratings.
Unfortunately for the conservative network, the headlines aren’t getting any better, as Fox News just lost the advertiser demo in May to far-left MSNBC.
MSNBC Wins Advertiser Demo in Weekday Prime in May https://t.co/9nqaCzvNfg
— Variety (@Variety) May 30, 2017
From Variety:
A surge of viewers interested in the latest controversies surrounding President Donald Trump helped the MSNBC win the most audience in the advertiser-coveted 25-to-54 demographic for May – the first time since September 2000 that the NBCUniversal cable-news outlet has beaten both Fox News Channel and CNN in that category.
MSNBC said it averaged 532,000 viewers between 8 p.m. and 11 p.m. for the month, compared with 524,000 for Fox News, and 455,000 for CNN. Advertisers in news programming pay based on the number of people between 25 and 54 who watch the networks’ offerings.
The results show how the current political climate is only stirring cable-news viewers further. As has been the norm, executives at all three of the main cable-news networks expected post-election audiences to wane. MSNBC executives attribute the audience spike to both rabid interest in the White House and a months-long effort to drill deeper on breaking news.
The turmoil inside Fox News cannot be good for business, and the constant uncertainty over the future of its last-remaining original primetime host, Sean Hannity, is not helping.
MSNBC is a far-left network, and does not fall into the mainstream of American politics. The fact that this network defeated Fox News in the advertiser demo in May should be deeply concerning to conservatives. In recent months, the left has run an orchestrated campaign against Fox News, trying to pressure advertisers from abandoning the network, which likely helped speed up O’Reilly’s departure from the network.
The left tried to bully advertisers away from Sean Hannity’s show, but so far, have been unsuccessful in producing a mass exodus from his show.
With the left’s non-stop assault on Fox News, it is more important than ever for alternative sources of conservative news to stand up and battle the liberal media’s barrage of fake news designed to take down President Trump.
What are your thoughts on Fox News’ latest ratings decline? Is the network’s dominance over? Share your thoughts below!