The Political Insider

During the Super Bowl this Sunday, 2020 Democratic presidential candidate Michael Bloomberg will run a $10 million gun control ad.

Bloomberg Ad Will Feature Mother Who Lost Her Son to Gun Violence

The ad will reportedly feature Calandrian Simpson Kemp, the mother of the late 20-year-old George Kemp Jr., who will talk about her son being killed with a firearm in 2013.

On Thursday, MSNBC’s Morning Joe showed a “first look” at Bloomberg’s gun control ad. The spot starts with Simpson Kemp saying, “George started playing football when he was four years old. He would wake up every Saturday, ready for the game. That became our life. He had aspirations about going to the NFL.”

“On a Friday morning, George was shot, George didn’t survive,” she says.

RELATED: Michael Bloomberg Channels the Big-Government Failures of LBJ

The Houston Chronicle reported that on September 27, 2013 Kemp was shot just around midnight after allegedly pulling into a Richmond, Texas, neighborhood, calling an individual on his cell phone, and challenging him to a fight.

‘Calandrian’s story is a powerful reminder of the urgency of this issue’

Bloomberg says the ad proves the need for universal background checks and other gun control measures.

Bloomberg told Politico, “Calandrian’s story is a powerful reminder of the urgency of this issue and the failure of Washington to address it. People will be rooting for different teams in the Super Bowl, but virtually all Americans — including people in both parties and a majority of gun owners — support universal background checks and other common sense gun laws.”

RELATED: Bloomberg Trolls Trump and then Loses the Ball

Does Bloomberg Have a Shot?

Bloomberg has vowed to stay in the race for the long haul and is reportedly pursuing a campaign strategy the former New York City mayor will pay off during the Super Tuesday primaries on March 3rd.

Still, most of the talk now concerning the 2020 Democratic presidential nomination is centered on Joe Biden and Bernie Sanders, with Pete Buttigieg remaining part of that front tier. Elizabeth Warren is struggling at this point.

For now, Michael Bloomberg isn’t even part of the conversation. Good!