For more than a decade, Fox News Channel has attributed its success to conservatives tuning in for their programming. For years, hosts Bill O’Reilly, Megyn Kelly, and Sean Hannity have enjoyed incredible success with millions of viewers. They have always left competitors – CNN and MSNBC – in the dust, and went on to compete against large cable channels for impressive viewership numbers.
But that just changed! Fox News, largely thanks to their biased treatment of conservative businessman Donald J. Trump and ignoring Dr. Ben Carson in the GOP debates, has now seen a dramatic dip in their “perception” with the Republican Party’s base.
Several studies have confirmed: Conservatives no longer trust Fox News for “fair and balanced” coverage:
Since the first GOP presidential debate last August, Fox News Channel seems to have lost its perception mojo with its core right-leaning audience.
By mid February, FNC’s perception by Republican adults 18 and over had reached its lowest point in more than three years, and has declined by approximately 50% since January of this year.
Coinciding with Trump’s rise to front-runner in the GOP presidential race, Fox News Channel has seen its perception by Republicans slide. In early August 2015, right after the first GOP debate aired on Fox News Channel,Trump went on a Twitter war with moderator Megyn Kelly, saying she “bombed” and calling her “a lightweight reporter.”
Via Brand Index
Their survey collects data while asking viewers if they have heard anything – positive or negative – about the Fox News Channel. The score range is between -100 and 100, with a score of 0 being neutral, it’s clear that Fox News is in major trouble:
On January 1, 2013, Fox News Channel’s Buzz score with Republican adults 18 and over was 49. By the first GOP debate last August, the score had dropped to 38. The downward momentum accelerated earlier this year when Fox News Channel’s score dropped from 36 on January 18th to 14 on February 12th. Trump declined to participate in FNC’s sanctioned GOP debate on January 28th. Fox News Channel’s current Buzz score is 17.
Below shows the poll results from Republicans (in red) and Democrats (and blue)… The recent dip is quote pronounced:
Fox News was set to make money off the 2016 presidential campaigns and down-ticket races, as their viewers are so conservative that advertising on that channel is an effective use of resources for many campaigns. But if those viewers turn off Fox News because they can no longer trust the network, that is bad for Fox News’ bottom line.
Do you still trust Fox News or are you fed up with the network? Please leave us a comment (below) and tell us!